The FYBE effect: how Martin helped C2CA grow

C2CA Technology is on a mission to reduce construction’s environmental impact by transforming concrete waste into low-carbon building materials. As the startup rapidly scaled, financial management became increasingly complex. They needed an expert who could keep up with their pace and provide both immediate structure and long-term financial strategy. That’s where Fyber Martin Hoogerbrugge came in. 

A Finance Professional with a global vision 

Martin’s journey in the finance world spans over 20 years, during which he had various roles across both national and international markets with fast-growing companies. Whether it was in tech, services industries, real estate (construction) or manufacturing sectors, Martin has always been the go-to finance partner, bridging gaps between finance, operations and sales.  

Becoming a contractor was on Martin’s mind for a while, but he never took the plunge, until he discovered FYBE Finance. Martin wanted the chance to work with different companies, help businesses grow and create a strong community with the other partners – that was exactly what FYBE was providing.  

‘’Once I saw what FYBE Finance was offering, it felt like the perfect fit.’’ – Martin

The C2CA opportunity 

Initially, C2CA had been looking for a CFO, aware that the hiring process would take some time. In the meantime, they needed a seasoned professional to assist with financial management. Through a contact of Fyber Lex, Martin was introduced to Thomas Petithuguenin, CEO of C2CA.  

‘’When we met Martin, we just knew from the get-go that he was the right guy.’’ – Thomas

Martin’s international experience, corporate background and his ability to align with C2CA’s dynamic team culture made him a valuable addition. As a key player in the company’s expansion, Martin took on both immediate and long-term financial responsibilities.  

Immediate Impact

Martin quickly got to work on the immediate need: setting up the budget for 2025 and 2026, ensuring that financial reporting was streamlined. The ability to provide clear financial insights was crucial for C2CA’s next phase of growth. By improving monthly reporting processes, Martin enabled the management team to gain quick access to financial data, to get clear insights on where they stood financially.  

Long-Term

Martin’s expertise also played a key role in aligning C2CA’s financial goals with its bigger mission. He focused on building stronger financial reporting systems, so everyone from the board to external investors could get a clearer view. Martin’s long-term impact is ensuring that C2CA runs efficiently, with clear financial alignment to support its future growth.  

What sets Martin apart

Martin’s background is rich in diverse financial environments, from accounting to senior finance roles in fast-paced organizations. What truly sets him apart is his ability to turn financial data – which can be confusing for a lot of people – into insights that drive decision. Rather than presenting numbers that could overwhelm business leaders, Martin provides clear information that enables fast and smart business decisions.  

‘’I helped speed up financial reporting significantly, which meant the company could act quicker to changing situations.’’ – Martin

C2CA’s growth and financial transformation

C2CA, which began as a startup, is now on the verge of making a huge impact on sustainability. The company has secured series A funding – including a co-investment of Dura Vermeer – and is building a new factory, that will reduce CO₂ emissions in the Rotterdam area by 17,000 tons a year. However, this growth journey came with its own set of challenges, especially in managing financial communications and reporting to investors and the board.  

Before Martin, C2CA struggled with slow external reporting and inefficient communication with stakeholders. Martin streamlined these processes, ensuring that financial reports were delivered on time and met the needs of investors. His ability to present financial data clearly to the board played a crucial role in maintaining investor trust and securing continued investment. 

A partnership built on trust and impact

Martin has the mindset C2CA values – when he sees a problem, he doesn’t focus on placing blame but instead works on solving it. In a startup environment, where there are ambitious and sometimes seemingly impossible targets, this is crucial.  

Instead of saying, “This isn’t my job” or “We need to hire an expert for this”, he takes responsibility and figures out what needs to be done. Thomas was particularly impressed that Martin took on additional tasks beyond his initial scope, simply because he saw they were necessary for the company’s success.   

‘’Martin just did additional things on the side, because he knew the business needed it.’’ – Thomas

Key takeaways for startups

Startups are under significant financial pressure – 70% fail due to cash flow issues, lack of funding or financial mismanagement. Having the right financial partner can make all the difference. That’s where FYBE stands out. 

At FYBE, we know that in the fast-moving startup world, every minute counts. Our approach is built on speed, expertise and alignment with our clients’ needs. Martin seamlessly integrated into C2CA’s operations, ensuring that financial processes kept pace with the company’s fast growth. His ability to act quickly and provide clear financial insights not only brought immediate structure and stability but also gave C2CA the confidence to take its next big step forward.